Jordan Baptiste
Partner and President

Creative Fire

Jordan Baptiste is Partner and President of Creative Fire, a First Nation-owned strategy, marketing and communications firm within Des Nedhe Group, the economic development corporation of English River First Nation. He is a member of Kitigan Zibi Anishinabeg and has built his career at the intersection of Indigenous economic development, corporate strategy and community owned enterprise.

Jordan works with Indigenous Nations, governments and some of Canada's largest companies and institutions across the energy, mining, infrastructure, financial services and public sectors. His work focuses on moving Indigenous economic participation toward ownership and long-term value creation, including through procurement, capital investment, major projects, supply chains and the growth of Indigenous-owned businesses.

He has advised Schedule I banks, Crown corporations, pension funds and global resource companies, and has contributed to reconciliation action plans, Indigenous loan guarantee initiatives and national engagement strategies connected to major projects and investment. His approach is informed by Section 35 rights, the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and the Truth and Reconciliation Commission's Call to Action 92, with a focus on translating commitments into measurable economic outcomes.

Jordan also serves on a number of private-sector and public boards, bringing an Indigenous economic and governance perspective directly into the boardroom. Through these roles, he contributes to decisions around strategy, investment, governance, succession and growth while helping organizations consider Indigenous inclusion not as a separate initiative, but as part of how institutions govern, invest, build relationships and create long-term value.

In 2026, Jordan received the Canadian Council for Indigenous Business (CCIB) Award for Excellence in Indigenous Relations, recognizing his leadership and contributions to advancing Indigenous economic participation and stronger relationships between Indigenous communities and Canadian business.

As President of Creative Fire, Jordan has helped transform the company into a profitable, high-growth Indigenous-owned firm delivering national strategy and advisory work while maintaining its mandate as a community-owned enterprise. His broader career has included senior executive leadership across Indigenous economic development, business development and private enterprise.

Jordan is also a frequent speaker and moderator on Indigenous economic development, ownership, capital and supply chains. Across his work, he advocates for an economic future in which Indigenous Nations are not simply participants in Canada's economy, but owners, investors and decision-makers helping shape its direction.